![]() In 2021, Instagram rolled out its Instagram Reels Analytics and Live Video insights in an effort to help content creators and small businesses understand their Reels performance better and achieve greater growth on the platform. Since Instagram has been pushing video content on the platform for quite some time now, in an effort to compete with TikTok, it’s only right creators and small businesses have everything they need to understand their engagement metrics. Inspire users to take action: plus with a strong call-to-action in your videos and captions, you can easily use Reels to drive meaningful results for your business (from boosting web traffic to increasing sales).The more people that see your content, the more likely your video are to appear in the Reels or Discover tabs, thereby boosting your discoverability, too. Skyrocket your account’s discoverability: As we mentioned, Reels are the top content format for reach on the platform.By using clickable stickers, trending audio and popular Reels templates, you can easily produce dynamic video content that will hold the attention of your audience. Increase your engagement: not only are Reels great at boosting reach, but they can skyrocket your engagement, too.This is the most powerful step you can take to increase your chances of being shown in the Instagram algorithm. Win the Instagram algorithm : with Reels the default video format on Instagram, your brand needs to jump on the bandwagon and find on-brand ways to craft engaging Reels content.These short-form videos are most likely to be shown in the Instagram Discover feed, giving your brand tonnes of scope to boost your reach on the platform. Boost your reach: Reels are one of the top-performing content formats on Instagram.These videos offer stacks of powerful benefits to anyone using Instagram for business, including: Ultimately, Reels are a must for any brand or business using social media in 2023. Why should businesses be using Instagram Reels ? Not only have Reels earned their own tab within the Instagram app, but the platform has been testing a new full-screen feed experience that has been built with Reels content in mind. Since the introduction of Reels, 1.2 billion people now interact with Reels every single month and Reels get 22% more interactions than your standard video posts, so they’re pretty important for social media marketing.Īs Instagram continues to pivot and evolve, it’s clear that the platform is shifting toward a Reels-first algorithm. Instagram made the move to prioritize video content in 2020, essentially to rival its competitor TikTok which has seen mass success and popularity, particularly amongst Gen Z. These videos are highly edited and shot in vertical dimensions for an immersive, full-screen viewing experience. Instagram Reels are short-form video content that can be up to 90 seconds long. Use 11 hashtags to increase content interactions ![]() Tips for boosting your engagement using Instagram Reels.How to see an overview of your Instagram Reels insights.Accessing Reels insights on an individual Reel.Benefits of using Instagram Reels insights.What Reels metrics should you be tracking?.Why should businesses be using Instagram Reels?.So, we’ve rounded up all the must-know information on all things Instagram Reels analytics, how to use them, what they tell you about your videos, and some best practices to boost engagement. Whether you’re a social media manager, content creator, small business, or influencer having a good content strategy is essential to achieving growth on the platform. ![]() Since Instagram has made it pretty clear they are sticking with video content (despite Kylie Jenner complaining), now is the perfect time to up your social media game by having everything you need to know about Instagram account insights in your toolbox. Insights and Analytics are a great way to analyze the performance of your videos and understand how your audience is responding to them. Instead, you need to know how your Instagram Reels are performing and what video styles resonate with your followers. With social media pivoting to a video-focused approach, it’s more important than ever to ensure short-form video (like Reels) are a part of your content marketing mix.īut simply hitting publish on Reels isn’t the way to go. Instagram Reels are now a staple in every brand and business’s social media strategy.
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